When you de-index low-value pages, people can still visit them, but they don’t affect your site’s performance. To prevent this from happening, you’ll want to use canonical link tags. By using canonical links, you’ll help organize your site and index your most important content first. By fixing errors and disallowed pages, you’ll help send visitors to the relevant information and keep them on your site. Your website’s BHS Links SEO will improve as a result of your hard work.

seo audit

They show how poplar your website is, whether people are linking to it and from which websites, is it trustworthy etc. Back in the day, meta descriptions were a very important SEO tool. Still, make sure to include nice description as they will impact conversion rate. At the same time, your images also need to be optimized as this will give them a chance of ranking within Google image search.

seo audit

An enterprise SEO audit will determine what keywords are currently being targeted and how well your enterprise website is optimized for those keywords. It will also determine if there are more appropriate or lucrative keywords that make more sense for your business to target. Once you understand the value of ranking #1 for your target keywords, you can better estimate a budget and allocate the appropriate resources to accomplish your goal. It will also help prioritize and budget your tasks while ensuring a positive ROI from SEO as a marketing channel.

Your search for SEO audit services ends here

This step of the audit contains a few sub steps which can be achieved from the results of the crawl. If you don’t have a sitemap, you should create one to help Google find your website easier. If you haven’t updated your map in a while, that could be first on your list of SEO to-do’s. Crawling and indexing is essential to SEO — without it, you can’t rank in search results.

seo audit

SEO audit tools are suites of tools that identify technical, UX, and content issues on your site. The best tools tell you where you’re at and offer actionable strategies for improving. So when I audit a customer’s site (or mine), I tend to take a pretty fine-toothed comb to all of these. Doing periodic audits on websites draws a direct line to organic traffic, securing rankings, and increasing revenue. It can analyze your site’s backlink profile and troubleshoot its indexing issues.

seo audit

They usually can’t “connect the dots” or assess the real significance of certain findings. Even after getting those basics right, link building should never be random or reactive. These straightforward steps are often enough to achieve SEO success, yet many overlook them while searching for complicated shortcuts. This isn’t busywork; it’s the foundation of a solid SEO strategy.

Search Engine Process

It’s the same reason SEO “best practices” are so often inconsistent. It changes its algorithm almost daily, and it rarely tells us why or how it did so. You can then export pages with little to no content and identify page-level action items on how to fix each one. Speaking of content…your pages aren’t going to get any respect in the SERP (Search Engine Results Page) if they’re thin. Panda, a 2011 Google algorithm update that cracked down on sites with thin content, made sure of that.

Auditing can be a great way to catch these items, as well as find outdated practices that could be holding your website back. To get more backlinks, you should focus on publishing quality content that speaks to industry topics. As you build more authority, people will link to your website naturally.

  • Broken links disrupt the user experience because they don’t redirect to other pages, so it’s important to find, report, and repair them using your preferred site audit tool.
  • Yes, I successfully recovered from an SEO penalty—a challenging yet insightful journey that underscored the critical role of high-quality, user-focused content.
  • Core Web Vitals are metrics that Google uses to measure user experience.

Fix your issues in-house

WebFX will identify and determine the best way for you to optimize these files to ensure positive results. The creation, optimization and submission of a sitemap.xml file enables search engine spiders to better crawl your site. It also helps visitors to quickly scan your whole site for relevant information. Net Friends turned to WebFX to help them boost their presence in search engines to attract qualified traffic and leads for their business.